COST PER WEAR
COST PER WEAR..........
As a design brand, we are often compared to labels that play within a certain price bracket. But pricing isn’t just a number—it’s a reflection of a value system.
In our early days, we heard clients say: “Please don’t charge, it’s just a one-time wear.” Or “Once it’s on social media, how can I wear it again?” That mindset was frustrating, because our vision has always been rooted in something deeper—Value. Durability. Aspiration. Responsibility.
COST PER WEAR = Price of the Product/ Number of times worn.
Every outfit carries within it more than fabric—it carries workmanship, styling, and a sustainable attitude. And when you look at fashion through the lens of Cost Per Wear, you realize the pride of ownership is not about fleeting trends, but about timeless worth.
Today, we are glad to witness a shift—people are increasingly appreciating and investing in the core value of an outfit. They see sustainability not as an impulsive purchase, but as an attitude.
It’s time we nurture a value system that benefits not just our wardrobes, but also the planet. Because true style is never about how many times you wear something—it’s about the story it tells every time you do.
Note- Drape Trouser repeating 8th time in last 5 months...still feels new...
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